SurveyGuru's blog

Recently, while travelling, I came across a customer satisfaction comment card for a hotel.  These cards were being left in guests’ rooms.  Besides questions about guests’ experiences, there were also some profiling questions.  One of these questions asked guests their age.  Such questions can be very useful.  For example, if a hotel is surprised that the satisfaction l

Ever wonder why political opinion polls can claim a margin of error of 3% when they survey only 1067 people out of an electorate of, say, 2 million?  1067 is a tiny percentage of 2 million – way less than 1% in fact.  So how is this possible?  For most people, such a low response rate (in percentage terms) would provoke a sceptical reaction.