Timescales are important, and are established early on so that you can fully understand just when you’ll get the full report on your survey campaign. Of course, every survey campaign is different and every company is different in size, so there’s no “one size fits all” answer to the question ‘how long’.
There’s a set process we’ll go through together, to ensure you get the right results from your survey campaign.
It starts by establishing your goal, i.e. what do you want out of your research? What has led you to take the decision to survey your customers.
It’s important to understand the goal, because we both need a clear and defined action plan to ensure you get the maximum return on your investment. You might have various ideas of what you want (i.e. ‘more customer loyalty’ or ‘easier sales process’) but there’s a good chance those goals can be made very specific.
Once your goal is established, this gives us the framework to proceed to the next stage – designing the survey. Working with you throughout this process, we establish a survey that ticks all the boxes – asking the right questions, ensuring those questions align with your research goals, and ensuring there’s no ambiguity in the questions.
Utilising appropriate technologies, the survey is then deployed to your customer base, and here’s where a lot of people fall down.
You see, even with a well designed survey, actually getting people to respond – that’s hard work.
Without the appropriate responses, you could have wasted hours, days or weeks of your time plus any financial investment.
This is where it pays dividends to have an experienced professional really help you generate results. To find out more, simply click the button below and leave me a few details, and I’ll be in touch with you shortly to discuss your goals and challenges.