August 29, 2018
Brendan has great focus – I noticed this when he was helping me pin down my research goal. I had some idea of what I wanted to find out – but it definitely needed refining. Brendan helped me tease that out. He never assumed he knew what I wanted. His objective design input also helped us avoid internal groupthink. That external expertise added authenticity to the process. And helped ensure we only asked what we needed to ask – and asked it in the simplest way possible. Brendan was always very professional and highly engaged in the process. Overall, the research gave us what we wanted – an insight into parents’ perspectives and clear guidance to help our forward planning. It was definitely worth it!
