Age is just a number?

You know those survey questions that ask your age?

Over the years have you noticed how your answer is moving inexorably from the younger categories upwards?

If so, you might like this question that appeared on my screen earlier this week:

  I was delighted – I was in the lower half :-).

Believe it or not the above is from a real commercially-focussed survey. The company were exploring people’s interest and budget for skincare. And, joking aside, we are looking at an ageing population! And a chunk of them/us will have money!

So if you have a real or potential product/service targeted at older people, perhaps don’t bracket them all into that 65+ box!

If it’s time for you to run a survey to get answers from your customers or employees or any group of stakeholders, book a free 15-minute slot directly in my calendar here and we’ll talk.  You’ll tell me what you have in mind and we’ll quickly determine if we’re a good fit.

  And, if you want to receive my regular emails on getting the answers you need to make informed decisions, then sign up below!


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