Asking for advice and then ignoring it

Today my son happened to be with me when the post arrived.  One of the pieces was a monthly bulletin I get on marketing – from someone who refers to himself as the Evil Bald Genius.


The envelope itself was a good example of direct marketing – it had a real stamp, it used a personal-type font, it had a return address that wasn’t a company, it had a caricature of the Evil Bald Genius (EBG) and it said “your awesome newsletter is inside”.  All these elements helped get it delivered, into the hands of its intended recipient – that would be moi – and opened.


My naturally curious son Seán asked me “What is it about?”  I said it contains advice that helps me in my business.  Seán, in his wisdom, then said “Do you take it?”


Now that provoked a couple of reactions.


Firstly I smiled proudly.  Seán wasn’t rolling his eyes and being a smartass.  He’s all of 8  years old – and was simply asking a straightforward question – a very wise question.


Secondly I took a moment to ask myself honestly if indeed I take the EBG’s advice and act on it.


Now I’m guessing that all of us have received unsolicited advice in life – and it’s one of my own pet peeves.  But when I willingly pay someone for advice, get it, agree with it and then fail to act on it – what does that make me?  There are a number of adjectives that could be used – and “fool” would be among them!


I advise my own clients.  They pay me to make informed recommendations to them on what they need to do in order to improve their businesses – or their organisations if they’re a non-profit.


Are you paying anyone for advice?  Are you acting on that advice?  And, if not, what word would you use to describe your inaction?


If you’d like to receive posts like this as emails just sign up below and they’ll come direct to your intray – roughly once a week.


And by the way, if you want advice on marketing, – check out the EBG’s marketing mastermind group that I’m a member of.  I recommend it – though not if you’re faint of heart!


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