These days most of us don’t just have a single career.
We have a sequence of them – most people having at least 2. Or we might be involved in more than one business at a time.
In a past
So at one end of the chain was me. And at the other was the electronic designer working in my customer’s organisation and who was actually the end-user of the software.
That chain was a long one.
Colleagues of mine in other areas of our (very large) organisation such as Sales and Field Application Engineering did deal directly with customers. And I did speak with those colleagues of mine in such forums as Product Review Teams.
But there remained issues.
Secondly, I was not even talking to those customers. Let alone the users.
You can see the gap – a wide gap between the two ends of the chain.
It was a serious challenge to ensure that the software we developed provided what the users wanted.
Do you have any such challenges ensuring that you understand the perspectives of the end-users of your products/services?
Have you any niggling doubts about that?
If you sense you’ve work to do in that area, then click here to schedule a time for us to talk.