There are many reasons for wanting to run a research campaign, and the core reason for doing so must be at the forefront of your mind when developing the campaign, to ensure that you meet your goals and deliver a campaign that works for you and gives you the results you want.
For example, increasing employee productivity… no easy task. It’s more than just “looking after” your employees, and making sure they’ve got the right tools. Depending on your company size, you may have a large disconnect between upper management and the workforce, so establishing the real issues at hand with your employees can be difficult.
Developing a campaign which targets in on the issues of employees could dramatically increase the profits of your business, simply by realising certain small changes could greatly increase job satisfaction and loyalty.
But perhaps you simply need to generate more business, and so need to survey your existing customers to work out primarily, whether they’re happy or not, but additionally, what they could/would like you to provide and subsequently what would get them to spend more with you.
Perhaps you need to survey your sales process, to establish whether you’re converting the maximum number of leads to clients… something that if you improved, even by a small percentage, could deliver enormous ROI for you.
Get The Guide NowSo how does my guide help? Well, as you can guess by the name, it contains the 8 secrets to a successful research project. In this short guide, I take you through, step by step, what you need to ensure you focus on and how to run the campaign, and how to measure the results.
For example, you need to ensure a good design. You need to make sure that your questions are as interesting as possible, keeping them short, cohesive and clear. You need to ensure that your survey contains questions that only relate clearly to your research goals.
Sounds obvious, when I write it here, but you’d be amazed at how many survey campaigns I’ve seen that do the exact opposite. And the end result of that? You’ll end up annoying the people participating, who you have to rememeber, are often participating to help you and ultimately get no reward (perhaps the promise of a reward, but rarely a guaranteed one).
You have to remember that people are busy, and are easily distracted by things far more important to them than a quick survey. Perhaps the phone will ring, an important email will come in, or they’ll be distracted by family events. Whatever is happening around them, you need to ensure your survey is easily and quickly filled out, to deliver the maximum results.
Discover the full 8 secrets by simply clicking the button below and fill out the quick form, and I’ll email you over a copy instantly: