He had one goal – but achieved a surprising result

What book(s) are you reading at the moment?

Or, given the technologies available to us now, what book(s) are you listening to at the moment?

The best one I’ve read (for work) in a while is “High-Profit Prospecting” by Mark Hunter.

In one of his stories he was consulting with a bank. And he put in place a scheme for the bank to call its commercial and personal customers every 6 months.

Their goal for the calls? To gain referrals.

But the calls allowed something else to happen. Through talking with people, the bank got feedback on its services, as well as the opportunity to try and sell additional products and services.

Those customers of yours? What might you learn by talking to them?

Maybe you’ve had similar experiences to Mark’s bank client? If you’ve benefitted surprisingly from interactions with customers I’d love to hear about it. Email me – and I promise to personally reply to you.

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