Money is very tight. And you want to avoid spending money unless you can be reasonably sure that you’ll get a decent return on investment in a reasonable time. So – how to know what to do?
Learning from mistakes gets lots of attention – and the idea does have its merits. All we need is the humility and the perception. We can also save time by learning from the mistakes made by others. And we can also deliberately just try something knowing that we’ll learn by doing – you can’t get a reaction to something unless there is a something!
However, when it comes to business and organisational issues, beware of overrating mistakes and failures as learning mechanisms. What about AVOIDING the mistake or failure in the first place through engaging in market research?
Get in touch if you’d like to explore this with me – before you invest a lot of money!