You can’t (and shouldn’t) do it all

As I type this my son is in surgery.


It’s minor.   And his mother will be by his side when he wakes up.


But for now we’ve entrusted him to professionals.  It’s up to them to do their job now.  They’re far better at what they do than I would be if I tried.


In our businesses we can’t do everything.  This is partly because there are only 168 hours in the week.


But neither should we do everything – and the reason for that is simple – we’re not the best person to do all the work.


Now of course we’re legally mandated to use outsiders for certain pieces of the puzzle.  E.g., I’m required to use an accountant for certain tasks.


But what about the other stuff?  The stuff that we’re not legally mandated to get others to do?


Recently I decided to do a telemarketing campaign for a new service I’m offering.  Now I don’t like cold-calling.  And I don’t think I’m very good at it either.  So I decided to outsource the effort to a company that specialises in telemarketing.


The jury is still out – time will tell whether there is a positive financial return on investment.


But I’m still happy I tried it – for two reasons.


One : there’s a decent chance that they’re better at what they do than I would be.


Two : It has freed up my time to concentrate on stuff that I’m better at – like taking care of my clients.


Is there stuff that you should get others to do on your behalf?  What if you narrowed your focus to concentrating on those areas where you excel and are most productive?  Think you’d accomplish more?  Damn right you would!


This is just one example of the pareto principle – if you’re not familiar with it I highly recommend you become so!


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