I was chatting with my son Aidan. He’s 6 – and thankfully still full of curiosity.
He asked me “Daddy do you think there are aliens?”
“Yep”
“Why?”
“Because there’s a gazillion stars like our sun and at least one of them has to have a planet going around it with something living on it.”
“Do you know what Dad?”
“What son?”
“To the aliens we’re aliens!”
Aidan magically has perspective. All business owners need it too. The age of the customer is upon us – customers and potential customers have power. They constitute your market. They can choose you. Or dismiss you. Or be completely unaware of you.
So there’s your challenge. Be honest. Can you view your business as they view it?
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